The french press method. As we all know there are three ways of properly making coffee. The french press if one of them.
Enjoy.
7 Minutes of goodness. A must see for people in marketing, building things, creating things. Read the entire article in the via below.
In this presentation made on the Apple campus after Steve Jobs returned to Apple, Steve says that marketing is not about touting features and speeds and megabytes or comparing yourself to the other guys, it’s about identifying your own story, your own core, and being very, very clear about what you are all about and what you stand for…and then being able to communicate that clearly, simply, and consistently.
To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.
— Steve Jobs(via Presentation Zen)
